We all know that over the past few years, cryptocurrencies have made an enormous leap forward by growing both in value and popularity, leading to quite a few crypto-related startups popping up here and there. We all know very well that a blockchain Marketing Companies — whatever industry it pertains to — has little chance to survive without getting the word out. But when it comes to crypto marketing, we can’t help but notice that it can be really challenging to do it nowadays. And for a good reason.
Crypto Marketing is a Tricky Thing to Do
Let’s start by outlining the biggest pain points of digital marketing for crypto startups:
What’s Up with the Cryptocurrency Market Today?
As we said above, cryptocurrencies have lately been growing in their value and getting more widespread than just a couple of years ago. In fact, many believe that the crypto market has the potential to change the world’s finance, manufacturing, healthcare, and other vital industries forever, so it comes as no surprise that we have recently seen a drastic increase in all kinds of crypto startups. We see new cryptocurrencies popping up, miners hunting for Bitcoins, companies counseling on crypto asset management, and so on.
Today, the cryptocurrency market is a little over ten years old, so we can say it is still pretty much in its infancy. However, with quite a number of crypto startups, the competition is hard enough to survive in this market, dependent on a wide range of factors, one of which is having a well-designed website and a solid crypto marketing strategy.
Types of Startups for Crypto Digital Marketing
bitcoin cryptocurrency
There are a wealth of business opportunities supporting the cryptocurrency industry. Below, you will find the seven common startups, each having its nuances in cryptocurrency digital marketing.
Considering that Bitcoin happens to be the most popular digital currency on the market, we will further use this crypto coin to refer to other cryptocurrencies.
#1: Crypto Mining
Today, mining is virtually the most popular kind of crypto startup. As opposed to trading, mining is a more relaxed and straightforward approach to obtain Bitcoins.
#2: Trading Your Own Cryptocurrency
The ultimate goal of trying to capitalize on volatility, whether within a day, a week, or a few months, is to sell when you earn a profit. Trading cryptocurrencies is a high-risk business option, but it may produce significant returns when the time is right.
#3: Cryptocurrency Exchange Service
Bitcoin allows users to effortlessly switch between currencies without the delays that come with international bank transactions. A service provider may develop a system that enables customers to buy Bitcoin in their native currency on one exchange and then sell it for the required currency on another. Thanks to this process, currency conversion would be near-instantaneous, with low fees and at market rates.
#4: Crypto Payment Processing for eCommerce
Bitcoin can be used on almost any eCommerce website. For example, if your company sells herbal vaporizers (ancillary cannabis products), it can assist you with accepting payments because the laws for standard credit cards, including PayPal, are rather stringent.
And you will be surprised to know that banners are way more effective than PPC. There are 5 000+ crypto-related websites and blogs participating in banner programs. Some of those programs are quite expensive, some are cheaper, so it’s best to find a happy medium here to achieve the best results. And combining banners with traditional text ads is an even more effective way to promote your crypto startup but it (like marketing in general) requires a strategic approach. It’s important to set the right budget. Spend too little, and you won’t get the desired results. Spend too much, and you can end up getting more clients than you can handle.
Today, the restrictions are being gradually lifted to give the green light to legitimate startups, but here’s what is worth noting. According to Facebook,
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